About Us

We have been immersed in wine and beer for a long time! We have always questioned the way people talk about wine. Why complicate it so much? Our mission is to move wine and beer education into a fun, down to earth experience. Why? You might be a foodie; you might be visiting Australia, you might know that no meal is complete without a great wine or craft beer.

We have worked in the corporate market since the early 1990′s selling and talking about wine. We understand why we are in the room at corporate events. It is to help build relationships.

AWBS was founded by Ben Hughes – Head of Liquids. Ben has nearly twenty five years of Australian wine industry experience, well over thirty years drinking experience and well over forty years entertaining experience.

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